When you launch a new product or service, you have a choice. A long slog that’s actually a shortcut, because it gets you where you want to go faster than any other path.” “Successful people don’t just ride out the Dip. The dip is the long slog between starting and mastery. In The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick), Seth Godin puts up a compelling argument of why quitting is a great strategy for becoming successful. And many times this is the right choice. Seth is a renowed author in marketing. Seth himself said (roughly) that “if you play the flute just because you enjoy it, not because you’re trying to make a living as a flautist, then The Dip doesn’t matter.” It is worth noting that for some people college is Joyride, not a Dip! It’s tempting to go for the bestseller list, to create a mass market hit. It's the set of artificial screens set up to keep people like you out. Joyrides are things you do just for the fun of it, without caring if you’re getting anywhere. Seth Godin is an American bestselling author whose books have been translated worldwide. “The extraordinary benefits of knowing when to quit (and when to stick)” A great short book that explains why there’s always a ‘dip’ in your projects on your journey to becoming the best in the world – be that getting a promotion, building a business, … Continue readingThe Dip – by Seth Godin Only the ones who push harder and manage to overcome the dip can accomplish their goals. Seth Godin's Blog on marketing, tribes and respect. So these graphs are enough to cover the whole book. "The Dip" almost everything in life worth doing is controlled by the dip. In The Dip, we learn how to prepare for the inevitable shitty times we have when managing a business and more importantly, knowing when to quit. “The Dip is the long slow slog between starting and mastery. When you first start something, it's fun. In The Dip: A Little Book That Teaches You When to Quit (and When to Stick), Seth Godin explains that this is the stage when people are most likely to quit. “The Dip creates scarcity; scarcity creates value.” “The Cul-de-Sac is boring, the Cliff is exciting (for a while), but neither gets you through the Dip and both lead to failure.” “In a competitive world, adversity … If you’ve read at least one of my summaries, you’ll know I’m a massive Seth Godin fanboy. This Is Marketing is one of my favorite books out there.. They don’t just buckle down and survive it. So “DIP” is the metaphor for the struggle period in any task that we do. The dip is the long slog between beginners luck and being an expert. No, they lean into the Dip. However, The Dip is a little bit different to a lot of Godin’s other work.

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